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Schuldenfrei was elected President by TSEA’s Board of Directors in April 2005. He brings with him 25+ years of trade show and association management experience.
Chicago, IL, June 1, 2005 – Stephen Schuldenfrei begins his Presidency at the Trade Show Exhibitors Association with a bold new plan to revitalize the association’s core benefits – Education, Advocacy, and Resources; increase its industry presence; and capitalize on the association’s McCormick Place headquarters. Detailing his plans for the association, Schuldenfrei adds that the exhibit and event marketing industry can expect to see and hear more of TSEA, saying:
“Our presence and impact on the industry will be maximized. In the next month alone, the association will exhibit at the Healthcare Convention & Exhibitors Association’s Annual Convention and exhibit and present a session on ROI at the Destination Showcase – all before July’s TSEA-sponsored TS2®!”
“Additionally, in the coming months, TSEA members will see a greater emphasis on community through the rejuvenation of regional chapters; more electronic-based, relevant education programs and breaking industry news delivered right to their in-box; programs that recognize the importance of their role in the marketing mix; and increased advocacy efforts to ensure that their comments and concerns have an outlet. We hope that our members continue to support us through this transition so we can ensure they get the services expected from a TSEA membership.”
Sal Cavallaro, TSEA’s Chairman of the Board, says that the association is confident in Schuldenfrei’s leadership abilities, commenting:
“TSEA is confident that Steve will lead the association down an exciting new path. He brings with him an abundance of experience, solid industry relationships, and fresh, innovative ideas that will help the association solidify its role as the industry voice for exhibit and event marketing professionals.”
Specific programs on the horizon include:
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- More content-rich educational curriculum offered both electronically and on-site at TSEA’s McCormick Place headquarters.
- Regional education seminars on subjects that impact TSEA’s members (ROI, sponsorships, pre and post-event promotions, etc.).
- More chapters with marketing and programming materials provided by TSEA.
- New tools that help exhibit and event professionals define, measure, and communicate their Return On Investment/Objectives.
- Increased networking opportunities.
- More advocacy on behalf of exhibit and event professionals in and outside of the industry.
- A new and improved TSEA Career section.
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“TSEA has a rich history that extends more than 30 years,” says Schuldenfrei. “We look forward to introducing new services that tackle the challenges faced by this generation of exhibitors so we can continue to serve this great industry for years to come.”
TSEA provides knowledge, resources, and networking opportunities to exhibit
marketing, event, and sales professionals who use the trade show and event medium to promote and sell their products, as well as those who provide them with products and services. To join, visit www.tsea.org, call 312.842.8732 or email tsea@tsea.org. The association is the sponsor of the industry’s leading conference and exhibition, TS2® – Where Trade Shows & Corporate Events Begin, which will be held July 12-14, 2005 in Washington, DC. For information about attending TS2 2005, contact National Trade Productions at 800.687.7469. For information about exhibiting at TS2 2005, contact Kellie Shevlin at 703.706.8208, kshevlin@ntpshow.com, or visit www.tsea.org/ts2.
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