Total Solutions Marketing for the Exhibit
and Event Professional
Expo: July 14-15, 2010
Conference: July 13-15, 2010
Boston Convention & Exhibition Center
Boston, MA
www.ts2show.com
Sponsored by:
Supporting TS² supports TSEA. And besides, it’s the only place to learn best practices for stretching your dollars, saving money and being successful in today’s climate. Check back in March for special TSEA member-only registration discounts.
Register before May 15 to save $400 on any Conference Package!
TSEA Membership Has Benefits
· All TSEA Allied members who exhibit at TS² 2010 will receive a special discounted rate of $30/nsf. To learn more about your exhibiting options, contact Yvonne Downie, Sales Manager, 703-647-2641, exhibit@ts2show.com or fill out the form at http://www.ts2show.com/exhibit_name2009.html.
· All TSEA Active members receive a 30% discount on TS² 2010 conference packages when you register with your Member Number. To view the priority code, please log in.(view code at bottom of this page)
TS² 2009 Conference Highlights
· Timely Educational Tracks offering 70+ sessions—80% of them are new. For complete conference program listing, visit: http://www.ts2show.com/component/option,com_sessions/Itemid,124/
· Interactive Education on the Trade Show Floor – All attendees are encouraged to participate in the daily Exhibit Hall Education: Put Your Experience into Your Exhibit, led by Barry Siskind, President, Siskind Training, which utilizes the entire show floor as a lab.
· Technology Pavilion & Lounge – Experience the latest time and money-saving technologies in the exhibit and event industry first-hand in the new technology pavilion lounge.
Keynote Series
Opening Session & Keynote: Integration of Media and Face-to-Face in the Marketing Mix: A Morning with Omar Wasow
Tuesday, July 21, 9:45 am – 11:00 am
Omar Wasow, Cyberspace Pioneer, NBC Internet Analyst
Described by The New York Times as "Silicon Alley’s Philosopher-Prince," named one of Newsweek’s "50 most influential people to watch in cyberspace," and People’s "Sexiest Internet Executive," Omar Wasow’s work as the Executive Director of BlackPlanet.com and the Internet Analyst for NBC has earned him a reputation as a leading commentator on the challenges and opportunities of new media and the new economy.
Power Panel
Wednesday, July 22
3:15 pm – 4:15 pm
Moderator: Bob Dallmeyer, CEM, President, RD International
Panelists: Jim Burch, Director of Communications, Toshiba America; Michael R. Olson, Senior Manager, Trade Shows, Raytheon Co.; Francesca Lendrum, Director, Marketing Services, NAVTEQ
Wednesday’s Power Panel, moderated by Bob Dallmeyer, CEM, President, RD International and including panelists Jim Burch, Director of Communications, Toshiba America, Michael R. Olson, Senior Manager, Trade Shows, Raytheon Co. and Francesca Lendrum, Director, Marketing Services, NAVTEQ will provide a powerful discussion of today's challenges and solutions with face-to-face marketing.
Luncheon Keynote—Color & Emotion: What is Fact & What is Fiction?
Thursday, July 23
12:15 pm – 1:30 pm
Leatrice Eiseman, Executive Director
Pantone Color Institute
In this fascinating and informative session, Leatrice Eiseman—named by FORTUNE Magazine as an international top decision-maker, and author of seven books on color—will lead you through the newest directions on the emotional aspects of color. What is fact and what is fiction? Is red always exciting and blue eternally restful? How do people really relate to yellow? Do attitudes about color change over time and, if so, what provokes the change? The answers to these questions and many more are critical to color choices in all environments, products, advertising and marketing pieces.
Networking Opportunities
Taste of Chicago
Monday, July 20, 7:30 pm
Experience great local restaurants with great company and networking like you wouldn’t believe.
Sign-up onsite.
White Sox Game
Monday, July 20, 7:00 pm
Take in the Chicago White Sox vs. the Tampa Bay Rays at U.S. Cellular Field with half price tickets and networking at www.whitesox.com/totalsolutions.
Block Party
Tuesday, July 21, 6:00 pm – 9:00 pm
Navy Pier
Network while enjoying Chicago’s lake front playground, Navy Pier.
TSEA Gala Fundraiser Event
Wednesday, July 22, 6:30pm-9:30pm
Chicago Illumination Company
Eat, drink and be merry while helping out the TSEA Foundation at our first annual Fundraiser. Your 100% tax-deductible donation will aid our Education Foundation while you get to enjoy the best Chicago has to offer.
Paint the Town Red with Trade Show Exhibitors Association after TS2!
Be there to cheer for the recipients of the Red Diamond Exhibitors’ Choice Awards in categories such as Best Show Organizer and Best Show City. Also, applaud the winners of the Red Diamond Awards.
Tickets at the door: $30