Collaborative awareness of key issues, potential solutions and a road map forward for the exhibition industry
Members of the Trade Show Exhibitors Association (TSEA) comprising the world's exhibit marketing leaders, along with the exhibit builders, agencies, show producers and other vested suppliers are openly collaborating at levels never before seen. Results of such collaboration are expected to create efficiencies that will ultimately serve and benefit the exhibit and event marketing ecosystem as a whole.
With that goal in mind, TSEA convened its inaugural Red Diamond Congress event, a three-day leadership summit held in Orlando, FL, April 25-27, 2010. The event brought together many industry leaders to directly address such key issues as third-party audits and housing and labor practices. Results included significant understanding and collaborative insight into the issues, potential solutions and a roadmap forward.
